THE MAC LOGAN CERTIFICATION TO THRILL PRESENTS: POWER MIKE AND THE NIGERIAN WRESTLING BUSINESS
Hello EVERYONE,
I hope you're all well.
I've been trying to get something off my chest for quite some time now. Nothing major. But, something critically serious all the same.
I'm a great wrestling fan. In fact, I've followed WWE (World Wrestling Entertainment) since my boyhood. And I must tell you, the excitement I derive from watching professional wrestling and sports entertainment hasn't waned in any way.
My all-time favourite WWE wrestler was Bret 'the Hitman' Hart and probably SHAWN MICHAELS AKA 'the Heartbreak Kid' because he was equally amazing in the ring and had all the charisma in the world to go with it.
I've been wondering when Nigeria and other neighbouring African countries will be able to create a wrestling platform for professional wrestling and the sports entertainment Business.
I'm sure we have talented young men and women who will be able to fill the employment gap in that direction by becoming professional athletes and sports entertainers. It also reminds me of the late great Michael Okpala AKA Power Mike of Nigeria, who was incidentally another favourite wrestler of mine.
Power MIKE was born in 1939 and passed away in 2004.
He was one of Africa's biggest wrestling stars. He fought internationally, even in the United States of America.
At one point in his illustrious career, he was a world heavyweight champion. He retired undefeated with about 125 wins.
After he retired, he created Power Mike promotions. The company brought international wrestlers to Nigeria, who filled stadiums with crowds of tens of thousands.
Power Mike was literally a legend during this time. After his reign as a champion, the wrestling scene declined, and his promotion didn't evolve into a long-lasting wrestling organisation like the WWE.
The Nigerian Wrestling Business:
Needs a real makeover to start with.
It should have training schools where athletes can learn the craft and formative styles of wrestling they choose.
There should be an amateur wrestling platform attached to it.
The business must construct a developmental system that can run things smoothly for the talent.
The wrestling business system should build a storytelling domain. It should have a cohesive programme that falls back on sports entertainment, just like the WWE.
The product should thrive and shine in this direction because, as far as I know, Nigerians have a strong sense of entertainment culture, which includes Nollywood film, music and drama.
Additionally, there should be a streaming and digital service,
This will take care of media coverage, adverts, and other services. For instance, Public relations, publicity, and marketing communications services within the industry. There should also be endorsements, sponsorship programmes developed around the business, and more importantly, a dependable brand that can operate effectively.
The wrestling business, as a definitive product, should create opportunities for the talent they nurture.
Despite everything, there should be a strong collaborative effort that gives meaning to the word enterprise. This explores other business facets that may or may not have anything to do with the wrestling business as a product or brand.
Youth culture and an African alliance:
Nigeria's youth culture could probably form an African alliance with other wrestling brands. So bearing that in mind, what do you guys think? Should the Nigerian professional wrestling business add facets that introduce sports entertainment content and great storytelling from a cultural background?
Hey Gang, STAY SAFE!
Just one more thing. THE MAC LOGAN ADVENTURES WILL CONTINUE. AND THE WORLD WON'T BE THE SAME AGAIN.
